Affiliate Programs are the best way to boost your e-Commerce business. Unfortunately, there are several myths with which people often fear even before they reach a good milestone. For many, Affiliate is a primary source of income. Many other are often confused about whether their site content is suitable or not, or even they haven't applied yet properly just because of some misconceptions. Because of this people think only conventional PPC programs such as AdSense or banners are only a good option for them to make big money.
What Affiliate Marketing means in today’s Scenario?
If you have a product to sell, there are numbers of ways to promote it rather than just putting them on store shelves. Just imagine if you have designed an android game to sell, you will look for the possible ways to promote it so that number of people buy it. You will simply wish some online site owners to write and illustrate about your product on their pages. In a nutshell, Affiliate marketing is as simple as promoting someone's product and earning sales commission.
There are some basic misconceptions about an Affiliate Programs.
Myth 1: Affiliate Programs are easier than PPC programs
Bloggers often think about affiliate more positively than those conventional pay-per-click programs. Instead of collecting those pennies through ad clicks, it sounds easy to look for the direct sales commission. But why will someone buy those products?
Affiliate Sites need to be more professional and trustworthy than regular sites as readers who are convinced to the topic will only go to the sales page and buy the product or a service. A Recent survey suggests that only a few percentages of affiliate marketers have survived successfully and contributed almost over 85% of sales commission alone.
Creating right niche content and suitable partners are key to affiliate success. Regularly updating content will only create better sales.
Myth 2: Selecting popular niche for your business
Selling on sites is an art. You cannot just write too sci-fi and take your visitors to a sales page. The content which is most popular will only create healthy conversions.
But it does not mean that you only need to be a popular content site, just coordinate with both popular and your own niche and try to boost the merchant's products with brief articles with a high convincing pitch.
Myth 3: Affiliate Marketing is old fashioned
Although Google's new policies are slightly against an easy link building, which may frighten the affiliate activities, there are many new friendly SEO methods to focus on your brand popularity. Even if you may come across some link issues with Google SEO but certainly they have made better options available to take the best leverage from Affiliate marketing.
Myth 4: Looking for multiple affiliates to promote your product
It might sound crazy that many marketers feel that they need to promote their products on as many sites as possible to create huge sales. There may be many small sites which will look for your product offerings, but selecting right affiliates can only bring the expected results.
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Due to this, millions of dollars are just passed to wrong affiliates illegally. Although most of the time they are caught at some or later period, a loss is extremely high for the promoters. There are a number of other online hacks which are used to steal the information and mislead the targets, redirecting a user to another site and letting search engine consider a link as another's affiliate resource blah blah ...
It is also a myth that Affiliate Marketing is extremely difficult. If you focus on your customers need and quality of your better ranking web pages, you will definitely land up in better sales.
Myth 5: Affiliates Programs doesn't last longer
It is not true. Till you are updating your content to suit the merchant's product and focus upon true and reliable information, your business will not last. Affiliate programs are still working best if you have a better ranking website.
Myth 6: People do not like Affiliate Ads
Some affiliates feel that taking people on merchant's sites is not a good idea but, in fact, people often like to know more about the product they wish to buy and also the available options for the same.
Myth 7: Huge Investment is necessary to draw sales
Often people feel that investment is necessary to boost an affiliate business, but it is not completely true. You just need a small fee to set up your website for its domain registration etc. You do not need to buy those online books and easy guides to learn how to make money becoming affiliates.
Myth 8: Having an Affiliate Account means more and more sales
Unless there is a good reason for a visitor to go to the product's page, you won't get anything. For this, your website must have a quality and reliable content. Whether it is a review or a convincing article, everything must be good. For successful affiliate program one need to have better writing skills, focus and also good patience.