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0 Are You Facing Low AdSense Revenue Even with Good Traffic?

People often complain about why their sites don't make money with AdSense even if have a good traffic? A simple answer could be their ads are cheaper compared to other top sites and need higher CPC  with constantly increasing traffic. 

There are a number of ways you can improve your AdSense earnings. Using these simple and basic tips you will understand why a site doesn't respond to Adsense in best possible ways?

Understand Who Clicks your Ad Units?

If you are keen to know who clicks your ads, most probably you will take all necessary measures to improve the interface and layout of your website. The design is an integral part of any site making so that ads and links on your site look natural and appealing to visitors from any part of the globe. 

Layouts with matching color links and backgrounds, improper ad sizes, and their placement are the real cause of having low clicks on ads. And of course, content is the king.



Your Content may be a Poor Visitor Magnet


If your website has general topics which are everywhere with a regular pitch, it may not attract your current visitors to come again. Meaning, you must have content which is interesting to read, with facts and updated information again with some spice so that a visitor appreciate bookmarking, subscribing and look for further reference. 


If you have low CTR with your ads, you will need a large number of ad clicks to make tangible payouts. Meaning, if you have an ad with just 0.10$ per click rate, you need at least 10 clicks to generate a dollar and hence if you want to make money faster with low visitors, you need high paying ads to appear on your pages. 


That will come with keywords analysis and content topic research. Still, for most of the publishers, CTR is around 1.5-3% only. 

Site is Surviving on Low-Paying-Ads


Sometimes people say their actual earnings are too low. Even after having some good thousand of daily visitors, their actual ad conversion is very low. Why does this happen


Simply because the pay per click cost is too low. Maybe it is around 0.03 to 0.10$ per click.  The best example is clicking on an electronic gadget ad and a click on a toy ad. Of course, the selling cost of gadget will be much higher compared to a plastic toy and hence advertisers for gadget will certainly likely to pay more for their ad campaign. 


Considering this example, you must focus on the content which will attract the ads which are relevant and with higher costs. That is why there is term on the internet all over time saying "high paying Adsense keywords" meaning the keywords which are related to an industry where products are on demands with higher costs. And if such ad is clicked, you will certainly make more money. 


Low CPC Content


If you are consistently creating content on some general topics, you will attract low paying advertisers and hence generate low income after a certain specific period. This is because you are not focusing on high-paying keywords. 


For such sites, it is advised to go for other money making programs such as an Affiliates. 


Also see, "Amazon Affiliate Program May Suit Best to You"


Low CTR-Click Through Rate for Ad Units


Meaning, your ads are not getting proper attentions and hence lower clicks. A good reason can be their bad placement. As too many ads are also not allowed on a single page and even above-the-fold of the page, proper ad unit at a right place will solve the immediate purpose and boost your earnings. 


Some of the better examples of healthy ad units are a large rectangle, medium rectangle, leaderboard, wide skyscraper, link ads etc.


Lack of Ad Experiments


Depending upon site layout and colors, ads can be placed. You can do some experiments to see which units and type work best to your site layout. A good change will certainly boost earnings and work well for long term. 


Tips such as borderless ad units, Black URL color, matching link color to your own links, rich media ads will certainly create a great impact on your earnings. Also one must remember not to place ad units such as they camouflage with your own images, tabs, and links which are prohibited by Google Systems.


AdSense management is a time-consuming process, it may take days, weeks, months even years. So keeping patience and learning through improvements will certainly bring fruits. 


Not Using Targeted Ad Units is a Bad Idea


Meaning, one must study which pages of your site are contributing most to your AdSense earnings. with this, you can actually focus on how other pages can be improved to attract high pay ads and hence make more money. One must also consider linking their AdSense Account with Google Analytics. Try Image as well as text (link) ads.


You may also like "Google AdSense on New Websites - A Complete Guide"


If you have a Youtube channel, make sure select Targeting option. This will allow advertisers to easily find you while they set up an Ad Campaign.


Sudden Drop in AdSense Earnings


There are a number of reasons for this phenomenon. It may include Advertiser's campaigning methods which may lower down in a certain time period of a year. (mostly in the first quarter, again depending upon a type of industry) or a bad change in your content and/or layout strategy. If you are constantly failing to boost your earnings or even to keep them stable, there is surely something bad happening to your site. 


Again if your site is not optimized for today's mobile devices, your CTR will drop considerably. To ensure a visitor reads your site properly and may click your ads properly set it up for mobile devices.

Advanced Keyword Analysis

If you are among those who are facing constant lack in revenue, then what we suggest is to have proper keyword analysis on your posts. A relevant good article with great content will never fail with a proper set of keywords. These keywords help search engines bring your links in search results. Google Keyword Planner will certainly help you for doing your homework and select keywords which have low competition and high search volume.

Also see "Use Reddit as a Key Potential for your advanced keyword analysis

This will also help relevant ads to come up with relevant content and save your site getting harmed by those poor ads. (Targeting Issues)

Unethical Hacking

Do you know even a great site Labnol.org had been under attack? It is possible in today's money hungry internet environment.

It may happen that your site has been under the bad impression by Google bots and that's the reason your ads are not working properly on all pages. As we know, all ad clicks are well monitored by Google, still, there is no control over hacks and unethical methods happening all the time across the internet. 

So if you are confident, just be patient and try to contact a senior member from Google.

Ad Blindness

If your site has a lot of repeat visitors, it is possible that they start ignoring your ad units. A little bit of color and size changes again with placement experiment will certainly bring more clicks with your valuable repeat visitors.

Wrap Up,

Don't give up unless you try all the possible ways to improvise. AdSense is not at all difficult, but it takes time till you wipe out all the errors on the site. It also includes poor page speed, bad writing skills, high competition niche and much more. 

Constantly monitor the site and try various measures to bring good change. Most important is to create content which is evergreen, for a long term and always updated.
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