SEO Checklist Which Will Help You Rise Faster
You will be surprised to know over 1.7B websites exists in the current online world. 

So, it becomes a little bit more difficult how people will find your site using Google, Bing, Yahoo or Baidu. These SEO (Search Engine Optimization) practices will help you achieve that.



image: mohamed hassan (pxhere.com)

Unless your site builds trust over a period of time and has beautifully curated accurate content, it won't happen soon or later. 

All these website-related topics are covered in this SEO guide.

New to SEO strategies? well it's pretty simple, how to beat the online market?



image: internetlivestats.com

In this free guide, we will help you focus on do-it-yourself (DIY) SEO methods and tips.

Contents:

1. What does SEO mean?
2. How does SEO work?
3. Which factors affect SEO?
4. The important SEO factors to rank high in 2019
4.1 1. Domain Authority
4.2 2. Keywords
4.3 3. Relevancy and Context
4.4 4. Number of Inbound and Outbound links (Backlinks)
4.5 5. Site Speed
4.6 6. Clean and Responsive design
4.7 7. URL Structure
4.8 8. Brief Content / Depth of Information
5. How to start with a new website?
6. Which are the best tools for better SEO?
7. Is SEO really necessary?
8. What are Backlinks?
9. How can you learn SEO?
10. A final word

What does SEO mean?

SEO stands for Search Engine Optimization and its a way to up rank your site in online search engines so that your site gain number of organic visitors.

In short, SEO can be defined as a digital marketing strategy which assists site owners to boost visitor traffic in most natural ways (organic visitors).

The term Optimization in SEO comprises a series of necessary steps to ensure your rank better and better in search engines when you apply all those steps. 

These will bring great results once you start following optimization techniques, but wait, little patience here.

SEO sounds a little bit tedious to many, but be assured, once you patiently start applying the necessary steps, SEO can actually be fun rather than work.

In more simple ways SEO nowadays means:

A Marketing Discipline

After understanding how SEO works, you will be able to boost organic traffic to your site as well as a perfect leads and conversions through your content. You will learn to create a content which will again perform well in Search engines resonating with your audience.

Outranking competition

Once you master best practices to optimize your content, you will beat all the odds for your site being outranked in an online pool. Be sure, Lots of people know how to create great content, but very few masters the techniques to help it deliver to maximum visitors.  

It is way Interesting

For us, SEO is something you can keep on improvising and testing, where you failed and what you need to do ahead. SEO keeps evolving, so you will need to constantly need to monitor online changes in the way people perceive knowledge. 

For you visual learners, here’s a cool simple video that describes SEO in detail.



How does SEO work?

When an online user search for a term on search engine like Google, the results appear with links to their websites. Then how they are ranked? Well, it all depends on Algorithms and the Domain authority (site's reputation) compared to other sites at least for those keywords.

For example, when you search for Tom Cruise Movies, Google will display results on this keywords ranking basis, That is why you see sites like Wikipedia, IMDB, rottentomatoes appear at the first due to their higher trust in the market for many years.



image: pixabay.com

This happens with the Search Engine's crawling algorithms which help online markets run smoothly and everyone follows the right and legal SEO practices (Whitehat SEO). 

Which factors affect SEO?

There are over more than 200 factors upon which Search Engines rank sites and the good news is when you start optimizing a few important of them, you will see a considerable boost in your website's reach. 

There are set of on-site and off-site factors that Google and other search engines favor while ranking websites.

The 8 most important SEO factors to rank higher in 2019:

1. Domain Authority

Domain Authority (DA) is a metric which shows how much trust your domain has built over the period of time with number backlinks gained and age. 

Simply, a number of sites talk about your pages, more is your site's Domain Authority. 

Similarly, the older your domain is, higher its domain authority will be.

Another important factor is the relevance of the domain name with respect to the main keywords you are targeting. For example, onlineseoexpert.com is more likely to perform better than just random site name as dorrysblog.com for "SEO" related queries.

Recent few years of study and market flow also suggest that shorter domains are more likely to outperform domains with longer names.

You can also boost your DA (Domain authority) by building backlinks to your site.

2. Keywords

Using the right keywords for your relevant topics is key to perfect SEO. You can use Google's Keyword planner, Semrush, Longtailpro or Ahrefs. Kind of recent practices to understand current keyword flow and competition.

For new sites, we suggest picking low competition keywords and slowly build content to target more competitive terms.

For better up ranking, you should also include LSI keywords which are synonyms to your target terms. 

For example, a site which talks about 'smartphones' can also include terms such as 'smartphone cases', 'portable chargers', 'android od', 'iPhones', 'operating systems' etc.
Also, make sure to include those keywords which you want to rank for in the title and in the sub-headings for perfect on-page SEO optimization. 

3. Relevancy and Context

Search engines are way smarter than ever, they can quickly understand the difference between the original relevant page and a copied content. we highly recommend developing only niche content while building higher trust and reputation for longer success.

Our niche is 'seo and online marketing' and we mostly focus on that field.

4. Number of Inbound and Outbound links (Backlinks)

Inbound links, the links which point your pages from popular, relevant and prestigious sources are much healthier for better Seo score than regular good quality outbound links. 

Meaning if your article is giving reference of 'forbes.com' page its good, but if you are getting a backlink (or a reference of your page on their article) it's super. The difference is almost around 20-80% score.

There are many ways you can earn backlinks to your site. 

Also see: How to build better backlinks to your site? 

5. Site Speed

Websites who loads quickly, gain better attention and score in search engine's eyes. You can use plugins such as W3 Total Cache or a quality CDN (content delivery network) to deliver faster results.

Make sure to remove unnecessary scripts, large size images, and extremely complex site templates so that your site gains quick attention. 

Also See: 12 Effective Tips To Improve Your Page Speed

Some of the ways include enabling compression, minifying CSS/Javascripts and HTML, Reduce redirects, remove render-blocking javascript, leverage browser caching, improve server response time, optimize images and more.

6. Clean and Responsive design

Clean, functional and responsive website designs really swim well in online pool. In fact, Google even favors websites that have mobile-friendly designs over regular desktop ones.

For Wordpress users, you already have excellent AMP plugin for blazingly faster results. For others, Google has its own Accelerated Mobile Pages project. 

7. URL Structure

Clear and descriptive article URL quickly grabs attention and better understanding at a glance. 

Https://www.choozurmobile.com/seo-and-its-importance.html 

is way better than 

Http://www.choozurmobile.com/blog/archievs/2918/08/what-is-seo-and-why-it-is-important_5.html

Studies show that the shorter URL gives better results than longer ones, but make sure to still stuff some important keywords in it for an added SEO boost.

8. Brief Content / Depth of Information

For new bloggers or the recent competitors, its important to grab visitors and search engine's attention by writing brief and unique content. Its widely noted that shorter length posts do not rank at all due to excessive competition. 

Make sure your posts are around 2500 - 3500 words so as to stand properly in the ranking system. When you write longer and brief content, you give yourself a chance to explore topic properly in-depth, which in turns increases the visitor spends on your page and hence increasing your score.

How to start with a new website?

Its a generally agreed question. Choose niche properly, this will ensure you do not waste time and energy in producing which won't bring any fruits. 

Short steps can look like this:

  • Find medium-tail keywords that have decent search volume
  • Create brief content that is 2500+ words
  • Build backlinks by Guest Posting
  • This is enough to start with.

Which are the best tools for better SEO?

There are many free and paid tools are available to do keywords and market study. Most of the time even free do well enough. 

'Google Search Console' is one of the favorite choices of many. You will understand the volume and competition of queries easily and choose appropriate keywords for your articles. 

A similar tool is 'Keywords Everywhere'.

Using 'Ahrefs' you can analyze individual links and see who is linking your content and what keywords they rank for. 

While these contribute 90% of your search work, rest 3% is backlink building methods. 

See our full article: How to build backlinks ... link that article.

Is SEO really necessary?

So you really need the answer...

Without SEO your content, no matter how well written it is, will remain underneath of others in the competition, because their site authorities are higher, their articles have already ranked top and your content will remain far beyond organic reach. 

What are Backlinks?

These are external links pointing to your site and pages. So if a PR1 site backlinks one of your link on their page, your DA will automatically increase overnights, at least up to a certain extent.

So, building backlinks must be a key SEO task in your hotlist. 

How can you learn SEO?

Learning SEO term just sounds theoretical. If you want to see actual results, the best way is to do and experience the change. 

But it takes time, once you apply any test or method, you must keep patience at least for a month to observe a change. Don't get discouraged and stop. That is the main formula. 

In short, SEO is a recurring and testing strategy which lots and lots of webmasters apply and get results. A continuous focus on content and slow SEO techniques will surely bring fruitful results. 

Want to learn more SEO topics. We have many SEO related topics which are easy to understand and apply. Also, consider subscribing our newsletter for some interesting SEO updates.

A Final Word,

Remember, SEO comes after good quality website content. So make sure to consistently focus on it and do stick to one niche. SEO is not a formula which you apply on day one and wait for the site to appear in Google #1 without developing content. 

It is also important to socialize your site and get involved in a community and commenting sites to engage more users with your initiative.

So what you say? Let us know in comments below.

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